![]() But the real star of the show is the marketing’s underlying principle.Īpart from Gordons’ awful campaign featuring the blasphemous-riddled Chef Ramsay (which was laughable for the wrong reasons), most alcohol brands take themselves far too seriously. Even a posh Little Britain-esque voiceover or Lemony Snicket-style narration would’ve pulled off this entertaining piece of marketing brilliance. Whether this was Ryan Reynolds, Ryan Gosling or Rylan Clark, this ad was going to work regardless of its anchor. From “Well it’s Ryan Reynolds, of course, he’s going to be defamatory” to “Deadpool kills a classic”. Wow! Taylor Swift was right people. ![]() Now there’s a USP you can’t beat, right?!Īfter watching the ad, the humour continued – in the comments. In his latest onscreen exploits, Reynolds lets us all in on the gin-making process and the all-important secret ingredient… tears. And almost a year on from the purchase, Aviation Gin’s newly appointed chairman is now their marketing mascot. After he finished the film, he got himself a gin… company. After Deadpool 2, I got myself a gin and tonic. So, following a rather humorous advert, the star carrying the weight of this blog is none other than the man-crush himself… Ryan Reynolds.īromance aside, Ryan and I really are quite similar (why are you laughing?). And an oldie, but a goody, encouraged you to be more Hardy and less Scott (Cillit Bang’s Barry Scott was always going to lose to Tom Hardy). My last blog told you to think Bandersnatch. ![]() Regular readers of mine will know that my creative marketing top tips aren’t your usual ‘listicles’.
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